You probably already use the Online World for many things. Whether you use it for entertainment, research, sending E-mail to friends and family, or just discussing  numerous  subject topics with others.


Of all the things you can do online, there is  one  that  you should definitely know how to do.  MARKET A BUSINESS ONLINE!


That’s right, with the power of the Online  World  to  reach millions  of people,  Online Marketing is definitely an  awesome tool  that no business should be without.   The simple fact that advertising is practically FREE. The ability to get the results of thousands of dollars  in  free publicity  is practically unheard of in  business  today.   Only recently have more and more people figured out how  to  utilize the  ever exploding  Online  World  to  market  their  business efforts.


Think about it,  there is probably no business in existence that could  not benefit  from  free  publicity!  And  the  fact  that properly  utilizing  free  advertising  raises  net  profits  to unbelievable  levels! Using any  or  all  of  the  major  online services,  or the INTERNET,  can help you market  your  business efforts.


Let’s start with plain-old advertising.   On America Online, for example,  they will let you place classified advertisements  for FREE! They have a variety of classifications to choose from.  By placing these small free ads you can generate some very  quality leads  that can turn into sales.   Or if you are a  really  good marketer  you could sell something straight from your  free  ad. Wouldn’t  that be something,  using the actual free ad to do all of the selling.


The other services offer free advertising from time to time. When they do charge for classified ads it is  usually  very inexpensive,  and still a great deal considering how many people those  ads can reach.   When you place any advertisements you

should always “code” your ads.  This means put something in each individual ad that will tell you  if you get any business from it,  which ad it came from.   This way, you will probably find that  some sections are better producers than  others,  and  you will want to concentrate on these sections and not the ones that weren’t making any money.


To code an ad you could make them request a certain “report”  for more  information. You should give each report a different  code for  each ad.   Such as:  “ask for report #1tv” ,  this way  you would know that this request came from the ad on television, for  sale category,  and so forth.   If they send you  an  order

straight from the ad, make them give you an order #, which would be  different for each ad.   THE  MAJORITY  OF  PEOPLE  WHO ARE ADVERTISING  ONLINE ARE NOT USING THESE AD CODES!!!



By  not tracking exactly which ads are making  money,  they  are wasting  their  time  by  continually  placing  ads  in  “loser” categories.   The actual code can be anything you want to assign to it.  ALWAYS keep track of every ad you place.  Make a note of what  it said,  where and when  it  was  placed.   You  will  be pleasantly  surprised when you analyze your “ad  data”  and  see some  positive trends developing.   Just repeat these trends and it will help you to make more money!


How  would you like to find a name list of several  hundred  (or even thousand)  people who might be interested in the particular product  or service you are  selling  based  on  their  jobs  or interests?  Wouldn’t that be great!?  Well,  you  can!  And  the Online  Services supply this service as a part of  your  regular membership.


This  little unknown tool is called the “Member Directory!”  You can  do searches in the directory for other users  with  certain characteristics.   For example,  if  you  were  selling  fishing equipment, you could do a search by “fishing.” All of the people

that were registered in the directory and had listed fishing  as one  of their hobbies would show up on that  search  list.   You could  now send each one  of  those  people  an  e-mail  message telling them about your product or service, it’s just like using a  mailing list,  but you have no postage! (*Make sure you check with  your Online service  to  see  if  they  allow  unsolicited E-mail.)


You  can also get the names of several prospects by  doing  some “browsing”  in the different topic forums.   Using  the  earlier example  of looking for people who fish,  you could  look  under sports until you found a discussion on fishing.   You could then take  note of the users’ names that were  participating  in  the discussions.   You could do the same thing on the INTERNET with one of the many newsgroup topics that they have.


The  bottom line is that you “test” and record  the  results  of your Online Marketing efforts.   Then just repeat the steps that are making you money and expand on them to reach more people.


Doing simple research on the Internet.  The Internet has several mailing  lists that are dedicated to marketing on the  Internet. You  will also find hundreds of articles on the World Wide  Web. By searching one of the WWW search engines like Webcrawler  you can  find all the information you can read.   Use search strings such  as: “online marketing”, “internet  advertising”,  “selling online”, and so on.


You  can also find many books  on  the  subject  at  your  local bookstore or being advertised online.

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